Majorities of alternativesmall press, comic book and gaming fans never buy these items at conventions or shows. Marvel or dc, comiccon now offers a window into the steady transformation of the north american comics industry and its fans. The last jedi opening weekend domestic box office revenue 2017 batman movies. Comic book sales are soaring as the demographics of the average comic book fan broaden. At the new york comic con insider sessions powered by icv2, kristen mclean of npd bookscan broke out some demographic data, based on a 72,000person book buying consumer panel, about who is buying graphic novels, what they are buying, and where they are buying them. As an independent comic writer, i wont cry as covid19. In november 2014, tim hanley, a comic book historian and writer who keeps tabs on the gender breakdown of publishers on his blog straitened circumstances, reported that. Comics capture digital readers and grab more print fans. Comic book publishingyes, just the business of selling printed comicsis a billiondollar industry. The direct market, as it came to be known, allowed comic book publishers to send their products to retailers who marketed directly and, usually, only to comic book consumers. The real reasons for marvel comics woes the atlantic. The vast majority of comic fans i know are in their 20s and 30s.
Three years later, dc comics revealed a notsosurprising, to her fans. The history of the mainstream comics industry is treated like the barely beating heart of a dying god. Conventions are trying to cater to these multiple interests. With san diego comiccon kicking off this week, were returning to see how things stand. These differences between marvel and dc fans are super. No other fan subgroup breaks 20% on saying these are mustbuy items. This is a page for you the dc comic fans, we post about upcoming movies, tv shows and all things surrounding the dc universe. People arent just comic book fans, they are superfans of multiple things, she said. Any comic book or superhero fan knows there are two major universes. Its time to get real about racial diversity in comics wired.
The launch of dc comicsthe new 52 galvanized the traditional fan base for superhero comic books. New eventbrite survey reveals convention demographics. And as backwards justification we ascribe all sorts of. Just have captain america say hail hydra, cut some joker scenes out of your movie or make a movie that critics hate and fans love, or. Dc comics to start making comic books for todays world. Theres been a great deal of debate about the comic industrys handling of diversity in its comics and characters, and a new study indicates how important that issue is to readers. Miracle, for example, was a hugeselling title here. Up now is dc entertainment this statistic breakdown, weve looked at terms like dc comics and vertigo comics, but not specific comic series or. When will the perception of women in comics catch up to. The business of black comic books black enterprise.
Although the book was clearly a passion project for the two white creators, writer mark waid and cowriterartist j. Comic books are still made by men, for men and about men. The valkyries, a collective of current female comic book store owners and employees started by comic writer kate leth, was founded in late 2012early 20. At san diego comiccon, diversity in content and consumers is key. Jones, the book struck a sour note for some critics and readers. Its more of a legend with a small amount of followers than a giant to be in awe of. Marvels universe is home to ironman, thor, hulk and the rest of the avengers. The series was written by ron marz and peter david, with art by dan jurgens and claudio castellini the special crossover series pitted marvel comics superheroes against their dc counterparts in battle. Dc comics is one of the largest and oldest american comic book companies. Sales are up in all forms of comics including monthtomonth titles and graphic novels. Analyzing the gender representation of 34,476 comic book characters. Liking things in turn takes up a lot of mental energy. Yesterday was dc comics stats, and tomorrow will be indiesmall press comics for those that dont know, this data is mined from facebooks demographic data using terms that correspond to likes, groups, etc.
Once i became an adult and realized i could buy comics weekly, i started visiting my local comic book shop regularly. Gail simone poses with fans at the shanghai comiccon. Conventions are, in their own way, a different type of retail space, and at another icv2 panel, titled the con explosion and moderated by comic editor and commentator heidi macdonald, several convention insiders presented more statistics about the comics audience, this time looking at the fans who go to conventions. Comic book shops in the united states had been closing left and right even without the pandemic. From the midtolate 2000s, comic books largely white male cast of characters had attracted largely white male fans older ones.
Marvel and dc have managed to remain the two biggest players in comic books since the 1940s. This month, 1,194 new comic books and 391 new graphic novels and. Is the average age of comic book readers increasing. Is the marvel fan base the worst in comics or in anime. What she is seeing is a young marketbut only in certain sectors. In the past month, marvel studios and dc entertainment have delivered christmas early to comic book fans by announcing 19 new superhero films for release between 2016 and 2020. Weve already posted facebooks general stats, and tomorrow will be marvel, followed by indie comics, and the industry as a whole. Percentage of total comic book sales for marvel comics 39. Also, while the us demographic is currently 61% white, 18% latino, % black, 5% asian, the entire comics market is 69% white, 12% latino, 10% africanamerican and 8% asian and the comic shop.
Another incredibly fascinating aspect of this data is the way marvel and dc break off into gender demographics. A man holds copies of the captain america comic book at a store in new york march 7, 2007. Comic book publishers struggle to attract new generation. Analyzing the gender representation of 34,476 comic book. At san diego comiccon, diversity in content and consumers. Alamy and in the demographic report presented on 1 september, for the first time the gender split was in.
Comics fans on facebook almost 45% women now and how publishers stack up torsten adair 120620 12. Anyone that has studied statistics knows that the results can be presented in a number of different ways to support or attack a preconceived idea or agenda. Sam gaitan, an organizer and the cartoonist, said, i was a fan first. For some, the character is a feminist icon even gloria steinem wrote about her and many fans though not all. Thats up from less than 5% when they started the app, and its a number that steinberger says is changing rapidly. Fans of comic books the world over unite come here to share your love of comics. A brief history of racial and gender diversity in comic. With san diego comiccon about to begin were looking at the demographic data for various publishers and comics. Why 2016 is the year we need to stop pretending women aren. Yesterday was dc comics stats, and tomorrow will be indiesmall press comics for those that dont know, this data is mined from facebooks demographic data using terms that correspond. Brett schenker did some fancy facebook fooling and compiled a few statistics about the people who selfidentify as comic book readers. In the comic world, much of the attention has turned to the so called big 2 marvel and dc which produce the super hero characters people first think of when they think of comic books.
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